Truth in Labelling for Canadian Wine
Have you bought a wine labelled “ Cellared in Canada”, and assumed it was made from Canadian grapes? Wines marked this way usually include blends of content from grapes grown outside of Canada.
Have you bought a wine labelled “ Cellared in Canada”, and assumed it was made from Canadian grapes? Wines marked this way are usually include blends of content from grapes grown outside of Canada.
This is a misleading term that causes confusion among consumers, and concern among Canadian wine producers.
The “Cellared in Canada” designation was an interim exemption put in place by the Canadian government in 1994 to assist Canadian wine producers after the industry went through a major vine rip up and replanting program. It was supposed to be an “interim measure”.
Over two decades later, the Canadian wine industry is thriving, contributing nearly $7 billion to our country’s economy on an annual basis. Many of our wineries are producing international award winning wines.
Yet, the “Cellared in Canada” exemption lives on. The few major producers who produce Cellared in Canada wines use the Canadian brand to sell product that was not grown in Canada.
This practice has been widely criticized by Canadian producers who make wines from grapes exclusively grown in Canada, from professionals in the industry, both at home and abroad.
It’s time for the government to take action and end the Cellared in Canada labelling exemption, and and ensure that the origin of grape products in Canadian wine are listed on the label of the wine in a manner consistent with international standards for identifying the content of blended wines.
In the Media
- Global News: The Canadian wine you buy might not be as Canadian as you think
- Economist: Outsourcing terroir
- Jancis Robinson: From bottom to top - Canada's wines